Comparing the 31 games of each Indian Premier League season, the average advertising volume per channel increased by 3% during IPL 15 compared to IPL 14, according to the latest data from TAM Sports, a division from TAM Media Research. Watching 31 matches of IPL 15, the number of categories, advertisers and brands increased week by week during IPL 15. The number of advertisers increased by more than 13% over the past two weeks.
The top five list included four e-commerce industry categories (including gaming, education, wallets, and online shopping) with 32% share of ad volumes in IPL 15 in the top 31 matches. The top five categories together accounted for nearly 40% of ad volumes in IPL 15, compared to 34% in IPL 14. Additionally, four of the top five categories were common between IPL 14 and IPL 15 (including e-com games , e-com wallet, e-com education and pan masala). Meanwhile, the top five advertisers accounted for a 23% share of ad volumes in the first 31 games of IPL 15. Sporta Technologies was the only common advertiser among the top five advertisers in IPL 15 and of IPL 14. In IPL 15, Sports Technologies was followed by Vini Product, KP Pan Foods, Think & Learn and Tata Digital.
According to the report, 17 new categories and 84 new brands announced in 31 matches of IPL 15 compared to the same number of matches in IPL 14. Among the new categories, corporate/brand image comes first list, followed by ecom-auto rental services, -NBFCS companies, ATM/debit card services and two-wheelers. Among the 84 new brands, Tataneu App tops the list followed by Meesho App, Spotify App, Winzo Games and Fogg.
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