AkzoNobel launches 24-hour challenge to fight climate change


AkzoNobel announced the launch of an initiative to collectively accelerate the reduction of carbon emissions in the paints and coatings industry.

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The company has invited partners from across the value chain to participate in its Collaborative Sustainability Challenge, a new Paint the Future initiative that aims to develop a common approach to tackling climate change.

Scheduled for May, the 24-hour event will involve senior executives and next-generation leaders from a select group of partners – including suppliers and customers – who will engage in open discussions in a non-confidential environment.

“Successfully combating the impact of climate change is everyone’s responsibility,” said Thierry Vanlancker, CEO of AkzoNobel. “Having set science-based sustainability targets to halve our carbon emissions across the entire value chain by 2030, we are fully committed to achieving it. However, we know that the only way for us to achieve this ambition – and play our part in limiting global warming to 1.5°C above pre-industrial levels – is to work with our partners.

During the event, participants will delve into the following areas:

  • Energetic transition – Inspire partners towards decarbonization processes and the transition to renewable energy sources
  • Process efficiency – Increase the efficiency of material use and reduce the energy needed to apply and cure paints and coatings
  • Solvent emissions – Reduce the number of solvents emitted across our entire value chain
  • Circular solutions – Increase the use of circular solutions in paints and coatings, both upstream and downstream

“There are unprecedented challenges that we all have to overcome,” said Klaas Kruithof, chief technology officer of AkzoNobel. “Achieving this will require collaborative innovation across the industry. We want to challenge ourselves and our partners to collectively identify opportunities in the areas we will discuss, resulting in one real winner: our planet.

The upcoming Collaborative Sustainability Challenge will build on the success of Paint the Future, which has already established a strong collaborative innovation ecosystem with startups, suppliers, universities and customers.

“Paint the Future has revolutionized innovation in the paints and coatings industry, and this challenge is a natural progression as our science-based sustainability focus is clearly driving innovation,” said Vanlancker. “It’s about challenging ourselves and our partners every day to be better global citizens and to protect the future of our planet, which is fundamental for our own people. Planet. To paint. approach to doing business.

The AkzoNobel Collaborative Sustainability Challenge is set to take place in Amsterdam, the Netherlands, May 17-18, 2022.

For more information on the Collaborative Sustainability Challenge, visit Letspaintthefuture.com.


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