Atmosphere, which offers businesses on-site video programming, said it selected SpringServe to manage the delivery of programmatic outdoor advertising broadcast on Atmosphere’s channels.
SpringServe, a division of Magnite, will provide Atmosphere and its customers with tools such as frequency throttling, competitive separation, and creative size targeting, allowing Atmosphere to optimize its inventory and maximize the efficiency of his campaigns.
SpringService said it will also help Atmosphere measure campaign performance.
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“SpringServe’s technology allows us to easily manage, track and measure programmatic DOOH inventory,” said Michael Santa Cruz, vice president, pricing and performance at Atmosphere. “As the leading video ad serving platform, SpringServe provides transparency and a superior level of functionality to run campaigns at scale.”
Atmosphere streams 60 free, ad-supported channels featuring engaging content ranging from viral videos to sports news and scores and highlights to 25,000 businesses, including bars and restaurants, health clubs and doctors’ offices, auto repairs and nail salons. He said he was reaching 65 million unique visitors per month.
“Owners of video-centric DOOH media face similar viewing experience challenges that CTV editors face, and the features we’ve developed at SpringServe will effectively address these issues,” said Joe Hirsh, General Manager of SpringServe. “SpringServe’s platform is well suited to help Atmosphere with a range of ad serving and monetization needs to power its programmatic advertising.” ■