Auto sales in the United States in December: VW posts best year in the United States since 2013; Audi up 5%


Volkswagen’s sales fell 11% to 84,336 in the fourth quarter as it prioritized launching the new Taos crossover over less profitable and less profitable sedans such as the Jetta.

Audi sales fell 47 percent to 33,184 in the quarter. For the year, VW finished up 15% to 375,030, the brand’s best year in the United States since 2013, while Audi’s volume increased 5% to 196,038.

Brands: VW by 11%; Audi down 47%.

US market share (with Porsche): 4.3% in 2021, compared to 3.9% in 2020.

Notable nameplates (Q4): Volkswagen Atlas, down 27%; Tiguan, 1.5%; Jetta, down 63%; Sales ID4 (new): 4,463; Taos sales (new): 13,639; Audi Q5, down 51%; Q7, down 65%; A4, down 57%; A6, excluding 62%.

Incentives (Q4): $ 1,962 per vehicle, down 51% from the previous year, according to TrueCar.

Average transaction price: $ 40,325, up 2.4% from a year ago, according to TrueCar.

Quote: “The additions of the ID4, our first long-range EV, and our Taos were huge steps forward for the Volkswagen brand in 2021. Our portfolio transformation brings new customers to Volkswagen and validates strategic change that has been going on for years. manufacture. “- Scott Keogh, CEO of Volkswagen Group of America

Did you know? VW-branded crossovers accounted for 78 percent of the brand’s sales in the quarter, while sedans only made up 22 percent. VW and Audi together sold 27,727 battery-electric vehicles in the United States last year, with VW accounting for over 60% of that total.


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