Autotrader, Kelley Blue Book leverage the power of consumer brands and data to bring more deals to today’s dealers than ever before


The numbers don’t lie: with over 32 million combined unique visitors per month,2 Autotrader and Kelley’s Blue Book host an impressive number of market buyers on the most effective advertising platform available. Plus, their lead close rates are 68% higher than the competition, with gross profit per lead one and a half times higher.3 Autotrader and Kelley’s Blue Book are better together, delivering innovative solutions that produce real results, generate quality leads and engagement, deliver more consumer data, and help dealers close deals faster with more profit.3

Below are some key Autotrader solutions and Kelley’s Blue Book which will be showcased at this year’s NADA show – all designed to help dealers succeed now throughout 2022 and beyond:


  • New car custom order – The way consumers buy new cars has changed rapidly with the recent inventory shortage. With 56% of consumers saying they are open to custom ordering a new car from a dealer through Autotrader,4 this all-new product captures new-car leads from buyers interested in custom pre-orders, connecting and enabling customers to order a new car directly from the dealership and not limiting sales to what’s already on the dealer lot – a particularly valuable resource in today’s marketplace.
  • Predictive information – Know exactly where buyers are in their buying journey with predictive information ranging from preferred make and model to anticipated trade-in vehicle and when they’re likely to buy. With the amount of consumer data available, Autotrader can determine which buyers are ready to buy and accurately predict that they are 12.3x more likely to buy in the next 30 days.5 With Listings Buying Signals, dealers are able to prioritize who is ready to buy, improving efficiency and margin. Consumer insights and analytics products like Listings Buying Signals and nVision provide reports that make it easy to see the dealership’s digital advertising ROI, with performance, market, audience and inventory of vehicles needed to optimize results.
  • Omnichannel Retail: With tools like My wallet and Accelerate My Deal that streamline the online experience, Autotrader makes it easier to complete more trades in 2022. My wallet allows consumers to make purchases based on their personalized information, giving them the most accurate “all-inclusive” price and providing resellers with more consumer insights. For dealers who Accelerated My Agreement on Autotrader, consumers are 5 times more likely to submit an agreement that allows Autotrader to send more offers to dealers than ever before.6
  • digital marketing: Reach more shoppers with our enhanced display solutions that leverage Cox Automotive data to target the right audience at the right time. With eLot, Skyscraper and Advanced Ads, dealers can create campaigns and custom audiences on Autotrader and Kelley Blue Book’s as well as off-site to expand their audience.
  • Cover my car warranty – Provide peace of mind to consumers and give them the confidence they need to move forward with a purchase from the dealership. Dealers can market their existing limited warranty program or purchase a discounted limited warranty product to display on their listings.

“Autotrader is exemplary in customer support and partnering on relevant solutions to help grow our merchandising and sales business,” said Shawn Flynn, Chief Operating Officer of Phil Long Dealerships. “They transitioned from supplier to partner at the onset of the pandemic and have been a key contributor to our record sales growth.”

Kelley’s Blue Book

  • Instant cash offer – Stay ahead of the competition by acquiring the right cars at the right price, directly from consumers, to grow your business. Kelley Blue Book Instant Cash Offer is an online vehicle offering solution that allows dealers to acquire inventory directly from transaction-ready consumers, reducing acquisition costs and improving the bottom line.
  • Featured auto repair center –’s Service and Repair Guide connects service buyers to dealership service centers they can trust. As a featured auto repair center, grow service business and increase fixed-op revenue with simple, cost-effective 24/7 after-sales service marketing on

For more information and to schedule a product demo with Autotrader at NADA 2022, visit

For more information and to schedule a product demo with Kelley’s Blue Book at NADA 2022, visit

This year’s NADA Show & Expo will be held Vegas from Friday – Sunday March 11 – 13, 2022. Visit Autotrader and Kelley’s Blue Book at NADA 2022 at booth #1729W.

For more complete and detailed information about Autotrader dealer products, visit

For more complete and detailed information on reseller products, see Kelley’s Blue Bookvisit

For more information and news from Autotrader, visit, follow us on Twitter at (or @Autotrader_com), Instagram at (or @autotrader_com), such as our page on Facebook at, and LinkedIn at https: //

For more information and news from Kelley Blue Book’s, visit, follow us on LinkedIn at, Twitter at (or @kelleybluebook), like our page on Facebook at and follow us on Instagram at (or @kbb_com).

1 Pollfish Consumer Survey, August 2021

2 ComScore Data October 2021

3 Closing rate report from VinSolutions Q3 2021 data

4 Cox Automotive Consumer Survey 2021

5 Buy signal predictions validated against VinSolutions CRM sales records: July 2021September 2021

6 Comparison of visits with and without digital retail activities, websites hosted by (June 2020-December 2020)

About Autotrader
Autotrader is the most recognized third-party car ad brand, with the most engaged audience of car buyers in the market. As the leading authority on automotive consumer information and an expert in online and mobile marketing, Autotrader makes the car buying experience easy and fun for today’s self-driving car buyers looking to find or sell the perfect new, used or certified pre-owned car. Using technology, buyer insights and local market guidance, Autotrader’s comprehensive marketing and retail solutions empower consumers to build their online offering and guide dealers towards digital marketing strategies. that build the brand, drive traffic, and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit

On Kelley’s Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the source of vehicle ratings and information that consumers and the automotive industry trust. Every week, the company provides market-reflecting values ​​on its premier website, including its famous Blue Book® Trade-in values ​​and Kelley’s Blue Book® Price Advisor tool, which provides a range of what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a trade-ready offer with Kelley Blue Book.SM Instant cash offer. The Company also provides vehicle prices and values ​​through various products and services available to automobile dealerships, automobile manufacturers, finance and insurance companies, and government agencies. Kelley’s Blue Book is a Cox Automotive brand.

About Cox Automotive
Cox Automotive Inc. makes it easier for everyone to buy, sell, own and use vehicles. The 27,000+ team members and global company family of brands including Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are committed to helping millions of car buyers, 40,000 automotive dealership customers across five continents, and many more in the automotive industry prosper for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held, Atlantabased in New York with annual revenues of nearly $20 billion.



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