BMW acquires performance brand Alpina

0

BMW said that due to the transformation towards electromobility and the increase in legal requirements, the risks for small series manufacturers are increasing.

The acquisition of Alpina will BMW to shape the long-term evolution of the brand as the industry goes through a profound transformation towards sustainable mobility, BMW Sales Director Pieter Nota said in a statement. declaration.

As part of the deal, BMW will manage the Alpina brand and refine the vehicles. Alpina will continue to operate the maintenance and spare parts business for current and historic BMW Alpina cars.

Alpina vehicles are pre-assembled on the BMW production lines and final assembly takes place in the Buchloe workshops. Significant modifications from Alpina include tuning the engines and transmissions, as well as adjusting the chassis, aerodynamics and individual interiors to customer specifications.

BMW said there would be no changes to existing aftermarket operations and there would be an expansion of existing development services for BMW from Buchloe.

“We recognized early on the challenges facing the automotive industry and are now setting the right course for Alpina and for our family business, Bovensiepen,” said Andreas Bovensiepen, co-CEO of Alpina Burkard Bovensiepen.

“We have consciously decided not to sell Alpina to just any manufacturer, because BMW and Alpina have worked together and trusted each other for decades,” Bovensiepen said.

Alpina said the deal will have “implications” for employees at the Buchloe site.

By the end of 2025, BMW intends to offer selected Alpina employees new jobs at BMW or help find new jobs with partner or supplier companies.

Alpina has been active in BMW tuning and motorsport since the 1960s and started manufacturing passenger cars based on BMW products from 1978.

Share.

Comments are closed.