BMW Group doubles its global sales of electric vehicles in the first half of 2022; total premium segment sales fall 13.3%, Auto News, ET Auto

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New Delhi: The BMW Group recently announced that it sold a total of 75,891 fully electric BMW and MINI vehicles worldwide in the first half of 2022, more than double its all-electric sales compared to the first half of 2021 (+110.3%).

“Despite a very difficult environment, we were able to more than double our sales of fully electric vehicles worldwide in the first half of the year,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for customers. , brands, Sales.

The Group was able to further strengthen its leadership in the high-end automotive segment during the first half. During this period, the company delivered a total of 1,160,443 BMW, MINI and Rolls-Royce vehicles to its customers. Compared to the first half of 2021, the strongest in the company’s history, sales were down 13.3%.

The brand sold a total of 1,016,541 vehicles worldwide (-13.7%) in the first half of 2022. BMW 4 Series models performed particularly well, with sales up more than half a year on the other, to 58,805 units (+52.1%).

The new BMW X1 will also be in showrooms from October – available for the first time with a purely electric drivetrain and with the new BMW Operating System 8 and BMW Curved Display.

The market launch of the new BMW 7 Series, scheduled for November, marks a further step in the offensive of BMW models in the luxury segment.

The company expects to more than double sales of all-electric vehicles from last year and, after the first six months of 2022, is on track to achieve that goal. He also confirmed an order book for the all-electric BMW i4, with more than 34,000 units ordered across Europe.

With this rapidly growing product line and strong demand, the BMW Group aims to have more than two million fully electric vehicles on the roads by the end of 2025.

The purely electric Neue Klasse will make a significant contribution to BMW Group sales volumes from the middle of the decade. The Neue Klasse has the potential to further accelerate e-mobility market penetration – so that 50% of the BMW Group’s global sales could already come from fully electric vehicles before 2030.

The MINI brand will have an all-electric product range in the early 2030s, while Rolls-Royce will become an all-electric brand by 2030. All future new models from BMW Motorrad in the area of ​​urban mobility will also be 100% electric, like the BMW CE 04, the city’s new electric champion.

BMW Group doubles its global sales of electric vehicles in the first half of 2022;  total premium segment sales fall 13.3%

BMW M series

Customer demand for M products, especially M3/M4, remains strong and M GmbH’s order books are still full. It marked the market launch of the first all-electric BMW M Performance derivative, the i4 M50 Gran Coupé, in March 2022, and now builds on the release of the iX M60 in June 2022.

With 81,198 units sold in the first half of 2022, BMW M GmbH was only slightly below last year’s record (-2.6%). M GmbH can expect another flagship in the second half of the year when production of the recently unveiled first-ever M3 Touring begins in November 2022.

MINI Cooper SE

The MINI brand delivered 140,711 vehicles to customers in the first half of 2022 (-10.9%) and 18,430 all-electric Cooper SE vehicles were sold worldwide in June (+37.0%).

Since March this year, the MINI edition Resolute Edition (for MINI 3-Door, MINI 5-Door and MINI Convertible), Untold Edition (MINI Clubman) and Untamed Edition (MINI Countryman) models have also contributed to the strong desirability of the brand with exclusive design and equipment features on all models.

Rolls-Royce motor cars

Rolls-Royce Motor Cars recorded sales of 3,191 (+6.8%) motor cars in the first half of 2022. Demand continued to be strong for all models, with customer orders now extending into 2023 .

The company’s first all-electric car, Rolls-Royce Spectre, is currently undergoing extensive testing ahead of its market launch in Q4 2023. Specter is at the forefront of the company’s decision to only produce products All-electric Rolls-Royce by 2030.

BMW Motorrad

Between January and June, BMW Motorrad delivered 107,555 motorcycles to its customers. Despite difficult general conditions, BMW Motorrad achieved sales figures equivalent to the record level of the same period in 2021 – posting a decline of only 0.1%.

The highly attractive product range and the successful market launch of new, innovative models such as the all-electric CE 04 laid the foundation for BMW Motorrad’s success.

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The German company is actively planning to introduce the CE 04, its only global electric scooter in India as a CBU imported from Germany. Unveiled in July last year and launched in Europe earlier this year, the scooter is expected to attract a hefty price tag of over INR 14 lakh but is said to break new ground as the first product in the luxury two-wheeler category. Alongside India, BMW is also planning to launch it in China, the world’s biggest electric market.


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