Bridgestone Retail Operations will offer expanded EV services


Bridgestone Retail Operations (Bridgestone), a subsidiary of Bridgestone Americas, announced plans to expand electric and hybrid vehicle services to 44 of the company’s Firestone Complete Auto Care and Wheel Works stores in Austin, Texas and San Francisco, California. . The advanced services are part of the company’s broader initiative to address an increasingly electric vehicle fleet and contribute to a more sustainable society.

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While electric vehicle services now represent less than 10% of total services in Bridgestone’s retail operations nationwide, demand is expected to increase significantly by the end of the decade. It is estimated that battery electric and hybrid vehicles will represent more than half of the US vehicle fleet by 2030.* In addition, the number of electric vehicle models in the US is expected to increase from 50 in 2019 to over 200 vehicles electrics available. vehicle models by 2026.**

“This is an exciting time for the automotive services industry as mobility evolves to be cleaner and more sustainable,” said Marko Ibrahim, president, Bridgestone Retail Operations. “We truly believe that what is good for society is good for business, which is why we are increasing our investment in plug-in vehicle services in two key markets with plans for expansion in the future. The steps we are taking now will ensure that we are the service provider of choice for new energy vehicles. »

Bridgestone also announced that it will install a total of 50 Level 2 rechargeable charging stations at 25 Firestone Complete Auto Care and Wheel Works stores in the first quarter of 2022. Provided by Blink Charging, a leading owner and operator of electric vehicle charging equipment and services, charging stations will be installed in stores in Austin, Texas; Denver; Los Angeles; and San Francisco, where the current volume and growth of electric vehicles is significant.

New advanced electric and hybrid vehicle services offered in Austin and San Francisco consist of inspections, diagnostics, maintenance and repairs involving high-voltage components, including health checks and troubleshooting of batteries, motors electrical and electrical systems.

Bridgestone currently offers low voltage battery electric and hybrid vehicle services at all of its Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works retail locations nationwide. The company also implements basic and advanced safety training for work on hybrid and electric vehicles at all levels of technicians.

Bridgestone retail stores further contribute to corporate sustainability goals with a robust recycling program that has diverted 12.7 million tires, 5.6 million pounds of scrap metal and 18.1 million metal drums landfills in 2020, in addition to reducing paper use equivalent to one Central Park worth of trees.

*Boston Consulting Group analysis.
**Powertrain forecast based on IHS market sales, H1 2021


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