CIECA forms a committee on AI and invites participation from all segments of the industry


The Collision Industry Electronic Commerce Association (CIECA) has announced the formation of a new standards development committee focused on artificial intelligence (AI) and invites participation from all segments of the industry, whether they are members CIECA or not.

CIECA’s Emerging Technologies Data Standards Committee “reviewed the impacts of emerging technologies on the collision industry and one of the technologies identified was AI,” said Paulette Reed, technical project manager of the CIECA. CIECA, in a press release.

The committee invited AI experts to give presentations and determined that “one of the most familiar practices is using AI to write vehicle damage estimates and determine total loss,” Reed said. “We have determined that a more focused AI committee should be formed to review all possibilities for data and messaging with AI in the collision industry.”

Asked what interests the committee will serve, given repairers’ negative experiences with AI, Reed told Repairer Driven News that the committee “looks at the industry as a whole and does not seek to serve anyone’s specific interests. “.

Two AI industry leaders were chosen to co-chair the committee: Raj Profale, Founder and CEO of Claim Genius, and Jimmy Spears, Head of Automotive at Tractable. Both are active members of the CIECA committee who have presented at the annual CIECA CONNEX conference.

Raj Profale

In a statement, Profale focused on the benefits of AI for insurers, noting “the enormous efficiencies and cost savings and reduction[d] cycle times” that would result from its use.

“Nevertheless, the right level of education and expectation management must be done. With the rapid adoption of AI in the collision industry, now is a good time to have a common framework and best practices that will facilitate integrations between collision industry platforms,” said Profale.

Asked by Repairer Driven News about the emphasis on using AI for more in-depth repairs, versus “efficiency and cost savings,” Reed replied that the committee’s work was focused on the data sharing.

“The AI ​​committee is looking at what data will need to be shared among industry-wide partners. CIECA will seek to provide data standards to help data transmission be more efficient,” said she declared.

jimmy lance

Spears, in a statement, discussed the potential benefits of AI for insurers and repairers.

“AI is having a tangible impact on the collision industry today, as insurers and repairers seek to implement the best of new cutting-edge technologies into their workflows to become more efficient – ​​both for their own benefit and for their customers,” he said. . “To get the most out of these new solutions, the industry as a whole will benefit from implementing best-in-class data standards, ensuring that all parties operate to the highest possible standards.”

Issues such as improving AI technology and deciding how each partner might use the data are not part of the committee’s remit, Reed said in response to questions from RDN.

“We hope to include the data properties needed for AI knowledge sharing in our new API standards, it will be up to each trading partner to decide when it is best to integrate the data standards,” she said. .

The use of AI in claims resolution has been pursued by the auto insurance industry, as a way to mitigate costs and make workers more efficient. The trend accelerated during the COVID-19 pandemic when technology began to replace person-to-person interactions.

Repairers say AI leads to incomplete estimates, which can lead to incomplete repairs.

“Repair shop owners say they spend a lot more time haggling with insurance companies to figure out the right price for a repair — time they don’t get compensated for,” Wired magazine said. in an April 13, 2021 article, “AI Comes to Car Repairers and Body Shop Owners Not Happy.

CIECA has 27 product and project standards development committees that focus on creating standards to meet industry needs. For more information on committee membership, visit or contact Reed at

To join the AI ​​committee, visit the committee response page.

More information

Wired Magazine: AI is Coming to Auto Repair and Body Shop Owners Are Unhappy

American Family will use Tractable AI in the claims process

CIECA is organizing a design competition for the CAPIS logo, the first version of the new standards scheduled for October


Featured Image by Black_Kira/iStock

Portraits provided by CIECA

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