Colors on parade expands into the North Louisiana market.
Louisiana Power Couple Chris and Tessa Room purchased the Shreveport-Bossier City of Colors on Parade metropolitan area to develop the Designated Marketing Area (DMA) with franchise paint, body repair and wheel repair units.
A retired Air Force veteran, Chris Hall is a hands-on business owner who personally works on customer vehicles with the precise eye of an artist. Tessa Hall is an award-winning marketer from northern Louisiana. When not working, she manages corporate communications and marketing.
“My real passion is restoration, from cars to homes,” said Chris Hall. “My wife and I want to build a legacy in the area where we built our family and planted our roots. Colors on Parade gives us a great opportunity to do just that while allowing me to build a career and business that I am passionate about.
The new developers in the Colors on Parade area have started and have already developed a large portfolio of businesses in their territory, including car dealerships, fleet owners and individual vehicle owners. In addition to attracting new customers, the Halls recently recruited its first unit franchisee, Pierre Schilling.
Schilling has more than nine years of experience in the automotive industry, and during that time he has held various key positions in the after-sales service and customization shop at Holmes Automotive Groupinstall window tint and paint protection film, and perform paint correction, ceramic coatings and wheel repair.
After learning about Colors on Parade and Chris Hall’s potential for financial success, Schilling said he couldn’t resist the career opportunity. He recently completed the Colors on Parade Wheels and Paintless Dent Repair training courses and is now back in Bossier City to run his new business.
“As we continue to expand Colors on Parade with more locations across the country, our goal is to…