Evolve your business models, not just your vehicles


Leaning toward electrification and increasingly driven by technology, today’s vehicles are changing rapidly. The result is a tremendous opportunity to modernize automotive architecture and the driver experience in the cockpit.

These always-connected vehicles become scalable and customizable platforms throughout their lifecycle. This evolution allows consumers to make their vehicle an extension of their digital life and personalize the driving experience. It also prepares automakers for a new realm of ongoing revenue opportunities.

Now is the time for manufacturers to take advantage of growing consumer demand for next-generation vehicles and transportation solutions. Forward-looking automakers follow three basic steps to navigate their industry’s transformation.

1. Differentiate and appropriate the consumer experience.
The traditional chassis offered automakers a few options, such as powertrain, body type, and suspension. The software-defined digital chassis at the heart of the vehicle allows them to be personalized like never before. Automakers can extend their unique brand identity to the vehicle and build deep relationships with customers long after the vehicle has left the lot. With 5G, automakers can make car ownership more convenient by offering services like predictive maintenance, on-demand movie streaming, location tracking and alerts, and more.

2. Provide an upgrade path.
Connecting the car to the cloud means manufacturers can offer feature upgrades throughout the vehicle’s lifecycle and reduce the pressure at the time of sale. Consumers buy an entry-level vehicle and then have the flexibility to upgrade to luxury technology features later for a premium experience. Car-to-cloud services enable options such as increased processing power for higher quality infotainment, more precise positioning for premium navigation, and upgrading from 4G to 5G for greater speed.

3. Foster an ecosystem of digital services.
As consumer demand for unique features and use cases in next-generation vehicles continues to grow, automakers want to retain control of the in-cockpit experience. The way to differentiate the cockpit experience and stay connected to customers is to work with partners who can bring new cloud-connected apps and services into the vehicle. This is the key to unlocking new revenue opportunities for all players in the ecosystem.

In the midst of rapid transformation, the automotive industry is ripe for experiments and innovative business models. With over 20 years of experience working with automakers around the world, we are committed to helping our partners succeed and thrive in this digital transformation.

Watch these videos to learn how Snapdragon® Digital Chassis™ from Qualcomm Technologies helps create smarter and more immersive experiences in the cockpitincluding new vehicles from VOLVO and Renault.


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