My Food Bag COO joins the startup supported by Trade Me


Richard Wafer, COO and seven
a recently listed My Food Bag veteran has joined Trade Me-backed auto repair startup My Auto Shop.

Working at My Food Bag since 2014, Richard helped the company grow from an early start to NZX in March. “I am delighted to start building a new business again. My Auto Shop solves a big problem of price transparency for Kiwis when servicing their car. The company is poised to make a real impact on the NZ $ 3 billion auto service industry.

My Auto Shop was launched in early 2020 by former Uber Eats general manager Andy Bowie, and in July 2021 announced that he had entered into a partnership and investment with Trade Me. “Richard and I know each other because we both worked in food delivery. I am delighted that he is joining the team and helping us continue to innovate in this huge, but archaic industry.

Despite three Covid-19 blockages creating a bumpy playing field on which to launch My Auto Shop, the company has established a network of more than 300 mechanics, tire fitters, auto electricians, glaziers and other auto repair vendors as customers. can compare and book online. “We want to empower Kiwi drivers to take care of their cars with confidence. A visit to the mechanic can often be filled with anxiety and surprise bills. Our mission is to change that. “

To do this, they use a wealth of data to generate initial, vehicle-specific prices for nearly 200 different types of repairs. “New Zealand has one of the most diverse vehicle fleets in the world due to our wide range of imports, which makes it a complicated challenge. However, all the data is available to know what parts are needed and how long each job is expected to take. We use large global data sets and information provided by the network to provide a price before the customer walks into a workshop.

“Customers now have the confidence that they are paying the right price for the work they need on their car. “

The team currently consists of six employees, three of whom have balanced work and study at the University of Auckland and will join full-time from November. “It’s great to join such a young and very talented team with a ton of energy and I’m excited for this next step.” Richard said.

Richard joins My Auto Shop from November 1st.

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