Norauto deploys Openbravo’s store solution to strengthen its business and adopt omnichannel commerce in its auto centers


FranceNorauto’s largest marketplace, is the first to standardize on Openbravo POS as a technology platform for omnichannel commerce across Europe.

The second stage of the project will consist in deploying Openbravo in all Norauto centers outside France gradually include Spain, Portugal, Italy and Belgium during 2022.

While the deployment of Openbravo is underway at Norauto, another automotive brand of the Mobivia group, ATU, has decided to launch an Openbravo pilot in some of its stores in Austria. Upon successful pilot, Openbravo POS will be rolled out to all ATU stores in Austria. The process will then be repeated in Germany, where ATU has 550 centers. The Openbravo POS solution is compatible with the tax and payment systems of all these countries.

Norauto wanted to replace its old collection solution, which was obsolete and did not meet the current needs of omnichannel commerce.

The company chose Openbravo POS, a key component of the Openbravo Commerce Cloud platform, for its all-web point-of-sale solution. No new hardware was needed in stores, as the platform currently runs on stationary terminals. Its flexibility makes it easy to adapt to Norauto’s service-oriented business model.

Another factor in favor of Openbravo is its open architecture which allowed integration with the specialized software used in its workshops.

Additionally, Norauto appreciated the ease with which it was able to adapt the Openbravo POS user interface to company-specific design and usability requirements.

“We chose Openbravo for its flexible point-of-sale solution which includes comprehensive functionality to scale us to omnichannel commerce and can be easily adapted to our business needs. Additionally, Openbravo has the resources and expertise to support our ambitious deployment“, says Xavier MarvaldiDigital Leader at Mobivia.

Mobivia is a leader in Europe automotive maintenance and spare parts market and we are delighted to be able to support one of its flagship brands, Norauto, as part of a global strategy to support the omnichannel development of its network through Europe declares Christophe Dubuis, Sales Director France & North Europe at Openbravo.

About Norauto

European leader in automotive maintenance and equipment, Norauto has been supporting motorists for almost 50 years. Today, Norauto stands out as a creator of innovative, accessible and connected solutions to facilitate access and the pleasure of smoother, safer and more pleasant mobility, which responds to new uses of the road. The company is also a pioneer in electric technologies, an ambassador for clean vehicles and is committed to offering alternatives to the automobile in favor of sustainable mobility. The brand’s omnichannel development relies on a network of more than 600 auto centers around the world (6 countries), including more than 400 centers in France.

For more information about Norauto, its services and products, visit .

About Openbravo

Openbravo is the platform of choice for brands and retailers looking to accelerate their unified commerce strategy and increase the agility of their operations. It is a fully modular platform that integrates online and offline channels and provides intelligent order management, a single real-time view of customers and inventory, and a complete store solution for deliver more personalized and convenient experiences. It is an all-in-one cloud solution. International retailers and brands such as BUT, Decathlon, Sharaf DG, Toys ‘R’ Us Iberia and Zôdio prefer Openbravo, which is now used by more than 10,000 back office users and in more than 40,000 points of sale in more than 50 countries.

To find out more visit

Xavier Places, Marketing Director, +34 607 676 568, [email protected]

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