Rivian is gearing up for the task, with 21 service centers now open in US metropolitan areas, such as Atlanta, Chicago, Denver, Houston, Las Vegas and Orlando. Half a dozen more are planned by the end of the year, the automaker said. Its first service center outside the United States, in Vancouver, British Columbia, opens in the fall.
Although the Irvine, Calif. automaker last week announced layoffs of about 6% of its workforce, it said it would continue to hire for service positions and construction workers. replacement factory.
Rivian does not have traditional outlets. Rather, its first “Rivian Hub” in Venice, California, near Los Angeles, serves as a community hub for events and an experience center for Rivian products.
One innovation that Rivian and other startups are using to leapfrog traditional automakers is mobile service. The company’s Bay Area service center uses both specially equipped R1Ts and larger vans for larger service jobs, Tomafsky said.
“A lot of people would rather have us go to their homes or workplaces than come here,” Tomafsky said. “We will alleviate this pain point,” especially the crushing traffic for long periods of the day in the area.
Rivian vehicles, with over-the-air updates, can also be repaired with software alone sometimes. And because they’re cloud-connected, some diagnostic services can be performed remotely, speeding up in-person repairs.
“We’re really on a good pace right now,” Tomafsky said. “We don’t want customers to wait.”
The South San Francisco site will get relief from a Rivian service center in San Jose expected to open this year. The greater Silicon Valley region remains the heart of the electric vehicle industry, with Tesla’s factory in Fremont and Lucid’s headquarters in Newark.