The 12 Best Nathan For You Business Plans, Ranked

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Nathan comes to the aid of Elizabeth Albert in Season 3 Episode 2, a women’s clothing store looking to increase its number of daily customers. Nathan doesn’t know much about women’s clothing, so at first there’s some doubt as to how much insight he can possibly offer this store, but then he figures to himself that a man’s point of view is exactly what the store needs.

He suggests to the owner that there be a section of the store designated as the “man’s zone”, where men can go hang out while waiting for their female partners to finish shopping. According to Nathan, men hate having to go shopping with their girlfriends. It’s like purgatory for them. Nathan doesn’t have a girlfriend himself, so he’s not speaking from personal experience, but he’s heard other men complain about it. There has to be a better way, and the man zone is this.

At first, as the men begin to arrive, things are somewhat difficult. However, that’s only because Nathan has trouble identifying with them. Once he realizes that all guys need to bond is sports and beer, they start to really click and everyone has a good time. Unfortunately for the guys, the owner is put off by the beer and asks Nathan to shut everything down. It worked for a while though, and that’s really the big takeaway here.

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