|The Detroit Auto Show, Unplugged|
With so much time and money being spent transitioning the auto industry to electric vehicles, here’s a handy list of all the electric vehicles automakers unveiled at the Detroit auto show this week. last :
It’s true: there was none.
Sure, a number of electric vehicles could be found around the show for anyone who wants to find them, but not a single company used the show to launch one in front of the crowds of journalists and competitors listening. This apparently confused the New York Postwhich ran the headline “Here Are the Electric Cars Revealed at the Detroit Auto Show” about a story of vehicles that all burn regular gasoline.
Jeep showed two upcoming electric vehicles online a week before the show, then used its Detroit press conference to launch two special editions of its Wrangler and Grand Cherokee plug-in hybrids. Electric vehicles, which are not expected to arrive in dealerships until 2024, were nowhere to be found. Sister brand Chrysler, rather than underscore its intention to go all-electric by 2028, has rolled out the latest edition of its iconic Hemi-powered 300C sedan.
Chevrolet was showcasing the upcoming Equinox, Silverado and Blazer electric vehicles, but it devoted its press conference slot to internal combustion power, showing off a high-performance Tahoe. Chevy had already made its debut with the Equinox EV a week earlier, when General Motors CEO Mary Barra went on the CBS Matinees TV show.
And for Ford Motor Co., its hometown auto show was all about a Mustang redesign. The show he created at Detroit’s Hart Plaza – taking full advantage of Michigan’s remoteness from the winter weather show – was filled with spinning engines, and it culminated in the arrival of the 500hp Mustang Dark Horse. V-8 engine.
Ford made no mention of electric vehicles amid its pony car pageantry, even though CEO Jim Farley had just returned that day from meeting with dealers in Las Vegas about seven-figure investments. what they are asked to do in chargers and training to sell EV. A story in this week Automotive News examines how Ford is trying to balance its electric future and its gas-powered present.
It’s not that automakers are resisting the switch to electric vehicles. They’re spending a lot of money revamping their operations, developing new supply chains, and making sure the infrastructure for electric vehicles is in place.
For now, however, it seems many executives still prefer to use an auto show to talk about something else, while they still can.
— Nick Bunley