Unveiling of Progressive Insurance® – GuruFocus.com


Three new commercials show a new layer of Flo’s personality and underscore her love of insurance.

MAYFIELD VILLAGE, OHIO, May 18, 2022 /PRNewswire/ — Progressive Insurance’s Most Dedicated Employee, Flo, Will Reveal Another Side Of Herself In New Ad Campaign Launched May 23. The campaign follows Flo navigating an unexpected encounter with a reappearing old flame – Hollywood charmer Jon Hamm. While Jon seems eager to win her heart, Flo only has room for one love in her life: insurance.

“Flo has been at the heart of Progressive’s marketing for almost fifteen years. We witnessed his undying love for insurance, friendships developed and we even met his family, but one aspect of his life remained a mystery, until now,” said Progressive’s chief marketing officer, Remi Kent. “Partnering with Jon Hamm, we’re fanning the flames of brand love in a way consumers can relate to, because who hasn’t experienced the awkwardness of unrequited love.”

Years after their unsuccessful blind date and subsequent rise to stardom, Jon crosses paths with Flo again, reigniting his interest and intrigue in the apron-clad insurance maven. The three-part story is Jon’s journey longing for Flo’s attention, complete with romantic gestures and unexpected insurance emergencies. All to leave Jon with failed love attempts and Flo to stay true to herself and offer insurance discounts whenever she can.

“Unanswered love is something we can all relate to, so I was thrilled to be able to play a part in this campaign,” shares Jon Hamm. “I really enjoyed the dynamic between Flo and me and was thrilled to play myself in a campaign with a trusted brand and an iconic character.”

This unlikely couple and love story is a first for Flo and Progressive’s lineup of campaigns and characters. Others include the hugely successful “Parentamorphosis” with Dr. Rick, the recently launched Drivers Ed with Ed Helmsand the long-running Superstore campaign where Flo debuted.

“Old Flame”, “Table for two?” and “Hammergency,” focus on Progressive’s home and auto savings and Snapshot usage-based insurance offering, and will air in May and June on digital channels and national TV. For more and to see the romantic comedy-themed teaser, please visit https://www.progressive.com/commercials-campaigns/jon-hamm/.

About Progressive

Progressive Insurance® makes it easy to understand, buy and use car insurance, Home Insurance, and other protection needs. Progressive offers choices so consumers can reach us when, where and how they want, online at progressive.comby phone at 1-800-PROGRESSIVE, on a mobile device or in person with a local agent.

Progressive provides insurance for personal and commercial automobiles and trucks, motorcycles, boats, recreational vehicles and homes; it is the third largest car insurer in the country, one of the main sellers of motorbike and commercial auto insuranceand one of the top 15 home insurers.

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, such as Name Your Price®, Snapshot® and HomeQuote Explorer®.

Common stock of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, publicly trades on NYSE: PGR.


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SOURCE Progressive Insurance


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