We publish monthly EV sales reports for many countries, which is a fun way to track the transition to EVs while looking at who’s ahead and who’s lagging behind. We don’t have full numbers on US electric vehicle sales because some automakers don’t report sales of some of their electric models. However, based on Tesla’s U.S. sales estimates and official electric model sales figures reported by automakers, all-electric vehicles accounted for 5% of U.S. auto sales in the second quarter of 2022.
Naturally, that 5% figure is as high as it gets thanks to all-electric automakers – Rivian, Lucid and real influencer and giant Tesla. Still, it’s a nice little marker for reviewing which legacy automakers are above that mark and which are below. It turns out, however, that only two car brands derive more than 5% of their sales from electric vehicles. Porsche leads the pack, as it has for a long time, with 13% of its vehicle sales coming from the all-electric Porsche Taycan. The second is Audi, somewhat surprisingly, with 9.9% of its sales coming from electric models. The three main e-tron variants – the Audi e-tron, Audi e-tron Sportback and Audi e-tron GT – combined for 4,777 sales in Q2, while the car brand overall recorded 48,049 sales in the United States.
The two most successful high-volume automakers achieved a share pretty close to 5%. Close cousins and business partners Kia and Hyundai are actually tied in this metric, with both getting 4% of their sales (on point) from all-electric models. In fact, given that Kia is still selling the Niro EV and Hyundai is still selling the Kona Electric, both are surely above 4% and may be around 5%. Or they could just release these models as they transition to selling dedicated EV models like the EV6 and IONIQ 5. We just don’t know.
A significant drop below these Korean brands, we have two other high volume automotive brands, Ford and Volkswagen. I admit I drop a fair amount of virtual ink on their EV efforts because I consider them some of the serious ones now looking to be leaders in the EV industry and I like the approaches they have taken. Their current share of sales coming from electric (2.4% for Ford and 2.1% for Volkswagen) is disappointing, but not surprising either. You can offer the most popular, exciting and reserved electric vehicles on the market, but if you can’t produce a lot, you can’t sell a lot. (Note: Ford F-150 Lightning sales are not included here because Ford does not separate them in its monthly sales reports.) There has been strong demand for electric vehicles from Ford and Volkswagen, but capacity to production are low and other markets are prioritized due to government regulations there (i.e. Europe and China). I still hope (cautiously) that both brands will get big production increases in the next few years and try to compete with Porsche and Audi in this metric, but their current position just above 2% should be embarrassing for them .
You can look at the other brands with electric models in the table above, but these are all very disappointing for 2022. They seem more appropriate for 2012. I’ll end by suggesting that you don’t jump on Toyota just because the number is 0%. If I added more decimal points, it could be 0.05% – rounded up – so I factor in his electrical sales. Toyota has definitely been lagging behind in the transition to electric vehicles over the past decade. He can only go up from here, now that he has the Toyota BZ4X on the market. But I can’t say that I expect great things from the Japanese car giant.
What do you think of these numbers?
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